As our communication options increase, we claim each new marketing touchpoint as the ultimate icing on the customer journey cake.
Reaching customers through print, was meant to die off through radio, and was killed off by TV, which was too impersonal vs. direct mail, but too scatter gun vs. paid search, but didn’t have depth to engage the customer like content, and was too one-way compared to social which didnt have meaning unless voiced by an influencer…
….and is the customer even listening any more?
Telling a compelling story can cut through the noise.
With more information channels than ever before, we do not focus on just one conversation (are you googling dinner options whilst reading this?).
A good brand will use integrated marketing communications to amplify the message. A great brand tunes in to customer emotions creating an aunthentic connection.
Zooming in on the customer
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Who are they?
In order to find and sell to your customer you need to know who they really are. What are their attitudes? What are their behaviours? Which segment of the whole market will you target first for the biggest return on investement? We can help you identify where to start.
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What do they believe?
Your brand is a living entitiy, which you have carefully positioned in your chosen market. Does this space reflect the value perceptions of your potential customer, or do they perceive your offer differently? What if external circumstances mean you need to reposition your offer? We can find the right value proposition.
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What do they want?
Does your product fulfil the customer needs or is there a further opportunity to extend? Can your customers easily access your distribution channels and does the price best portray the value? And can your media channel be heard through the jungle of communications and messaging? Let’s fix the marketing mix.
Kind Words From Customers
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Drinks Industry Corporate
… helped us develop targeted customer marketing plans that were crucial to our Key Account and Multiple successes. The output of this work was extremely creative and a measurement of the time Joslyn had spent understanding the brands role in the customers portfolio.
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Education Resources SME
Joslyn was a key sounding board as we looked to develop initial relationships with third parties and the driving force behind taking those relationships to new levels – in the areas of both training and sales. Our success owes much to her.
Your story is the lens through which people connect with your business