Technology has made the marketplace global, but customers and partners still respond to a local story…
Which international market is the easiest to enter with the quickest ROI? Is there authentic local demand which your company can fulfill? Can you pinpoint how your product will benefit the customer in their culture?
“Think globally, act locally” was first quoted over 100 years ago. Venturing into another market can be daunting, but as long as you hold a customer orientation as your north star, anything is possible.
Story Shaper can help you point the compass in the right direction and scout out the questions you need to ask.
Roll out your road map…
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Market Selection and Segmentation
Your product has got a firm foothold in your home market and you believe now is the time to take it out into the world. But where? Which market makes sense? This isn’t just spinning the globe.
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Securing a route to market
You know where you want to play, so whats stopping you? Having a plan to find the right in-market customers and partners to secure a swift return on your investment is crucial.
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International Communications.
Translation is good but creating a relevant and purposeful narrative is much better. With one foot in the UK and one foot firmly in the EU, we can bring your message to life in each world.
““People think in stories, not statistics, and marketers need to be master storytellers.”
— Arianna Huffington, founder of the Huffington Post
Kind Words From Customers
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Toy Industry Corporate
Joslyn advised on numerous international projects across a number of products and portfolios, focused on exciting and engaging our shoppers from awareness through to purchase. She is a highly skilled marketer with a strong collaborative mindset who always identifies the true business opportunity related to a briefing and motivating the team to deliver on this. She excels in marketing communication and project management, is extremely approachable and is well respected amongst her peers. I would certainly love to work with her again!
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Experential Creative Agency SME
"Petrus expertly designs and delivers international learning experiences targeted at business skills development for young people as they enter the workplace. Already successful in our in-person programmes we recently transitioned to highly acclaimed global experiential courses online. We hired Joslyn to step into a leadership role at short notice to meet our growing demand. Her background in EdTech and international partnership building was invaluable in shaping the story around our customer needs. She transitioned seamlessly between marketing strategy and business objectives, balancing long-term brand vision and short-term financial goals. Her support for our global industry and education leaders as well as the team was spot-on.".