What happens when you mix:

Over 20 years of customer-obsessed marketing

A portfolio of big brand, SME and start-up names

A global network of connections

A fascination for where a story leads

And a passion to make things happen…

Story Shaper Marketing Consultancy was born from a wish to help start-ups and scale-ups build their marketing expertise. That’s the official line.

But most of all my business is a joyful recipe of mixing together people’s stories, meaningful conversations, joined-up customer thinking and lasting connections which feed my desire to shape my own story.

Sound familiar? Good! We should talk…

Scale Up Your Marketing

My Story

I’ve always been fascinated by how a compelling story can transport us to a world of new opportunties.
My own career was rooted in the power of words from the start; a marketing and languages first degree gave a platform to roles in international marketing, account management, category management and leadership.
My consulting business is built upon a mix of hands-on business experience across FMCG, EdTech, consumer goods, not-for-profit, tourism, hospitality and continued professional development; life-long learning is key.
I aspire to a connected world, room to grow and the power of social good.

I’m excited to discover the story we can shape together

What People Are Saying About Storytelling in Business

”…scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.”

— Why Your Brain Loves Good Storytelling (hbr.org) Paul J. Zak, HBR

“Storytelling helps us sync with other human beings at a neurological level”

— Neuroscience of Storytelling Uri Hansson, TED Talk

Kind Words from Customers

Not-For-Profit

Joslyn helped us create and articulate a clear strategy to streamline our goals as well as finding the right voice and tools to communicate our vision. She then went on to identify potential business partners we hadn’t thought of who could escalate our story, creating programmes to increase our funding stream leads
SATCOM / IOT

As a start-up in IOT we have endless opportunities - which means making the right choices on where to focus our initial resources and how to tell our story succinctly is crucial. That’s why we hired Joslyn to create our marketing strategy... she never let’s us down!
Consumer Goods

Joslyn advised on numerous international projects across a number of products and portfolios, focused on exciting and engaging our shoppers from awareness through to purchase. She is a highly skilled marketer with a strong collaborative mindset who always identifies the true business opportunity
StartUps

During our first 3 years, there have been a handful of people that we will be eternally grateful to and Joslyn is on that list. Starting a business is hard but Joslyn constantly went above and beyond to not only support our team, but challenge our ambition to do more and think bigger.
FMCG

She helped us develop targeted customer marketing plans that were key to our key Account and Multiple successes. The output of this work was extremely creative and a measurement of the time Joslyn had spent understanding the brands role in the customers portfolio
EdTech

Joslyn is a natural collaborator and has an ability to see challenges from many sides, using empathy and communication skills to move things forward. She is a strong influencer who had significant impact on the team members. She is open-minded, can navigate complexity and is a true self-starter - I would love to work with her again!
SME

Joslyn was a key sounding board as we looked to develop initial relationships with third parties and the driving force behind taking those relationships to new levels – in the areas of both training and sales. Our success owes much to her.
Agency

We hired Joslyn to step into a leadership role at short notice to meet our growing demand. Her background in EdTech and partnership building was invaluable in shaping the story around our customer needs and leading the stakeholder communication. She transitioned seamlessly between marketing strategy and business objectives, balancing long-term brand vision and short-term financial goals. Her support for our global industry and education leaders as well as the team was spot-on.